Moving to Whitefish Bay
Milwaukee County loses about 8.2 residents per 1,000 a year to moves between counties.
Where people come from and where they go, top counties
Within Wisconsin, other states or abroad
Income per tax return
People on tax returns who moved between counties, from IRS migration data, 2022 to 2023. Figures are for all of Milwaukee County; flows under 20 returns are not published.
- Who moves here
- 2.1% of residents arrived from another county in the past year, 0.7% from another state.
- Who arrives and who leaves
- Households moving into Milwaukee County report $59,500 a year in income on average; those leaving, $74,200, so leavers earn more than newcomers.
- Income you would need
- $53,400 a year to rent the median home at the 30% line. From your city
- Rent or buy
- Median rent is $1,335 a month; owners with a mortgage pay $2,847 a month including taxes and insurance, on a median home of $533,800.
- Getting to work
- 21 minutes each way on average; 26.7% work from home; 1.1% take transit.
- If it is close but not quite
- Hingham, MA matches it on character for less of your income. Compare the two
All 5 moving measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| Moved here in the past year1 | 2.1% | 63% below | |
| Moved from another state1 | 0.7% | 66% below | |
| Net movers per 1,000 people7County figure | -8.2 | below (median -0.6) | |
| Income of households moving in7County figure | $59,462 | 16% below | |
| Income of households moving out7County figure | $74,216 | 6% above |
What it costs to live here
The median rent takes 10.2% of the median household's income, a smaller share than in 99% of the 2,301 places of 10,000 to 25,000 people we track. It is the lowest of 158 Wisconsin places we track.
Could you afford it?
Uses the median rent in Whitefish Bay, $1,335 a month, and local prices for everything else (96.9 against a US average of 100). It runs in your browser and stores nothing.
Like Whitefish Bay, but easier on the budget
Places that match Whitefish Bay on character (size, age, education, homeownership, household size, housing age, remote work and climate) but where rent takes a clearly smaller share of income. Cost was left out of the match on purpose.
| Place | Match | Rent to income | More left a year | |
|---|---|---|---|---|
| Hingham, MA | 92 | 7.0% vs 10.2% | $45,700 | Compare |
| Basking Ridge, NJ | 69 | 3.5% vs 10.2% | $27,200 | Compare |
Moving from somewhere else? Work out the salary you would need in Whitefish Bay.
All 15 cost and housing measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| Median gross rent1 | $1,335 | 2% below | |
| Rent to income1 | 10.2% | 50% below | |
| Property tax rate1 | 1.7% | 89% above | |
| Home price to income1 | 3.4x | 11% below | |
| Prices vs US average2Metro figure | 96.9 | 4% below | |
| Fair market rent, 2 bedrooms3County figure | $1,263 | 22% below | |
| Property tax paid (median)1 | $9,156 | 181% above | |
| Median home value1 | $533,800 | 67% above | |
| Home prices, 1-year change4County figure | 5.8% | 82% above | |
| Home prices, 5-year change4County figure | 56.1% | 9% above | |
| Homeownership1 | 83.2% | 25% above | |
| Renters paying 30%+1 | 47.9% | 5% below | |
| Owner costs with a mortgage1 | $2,847 | 52% above | |
| Vacant homes1 | 2.7% | 62% below | |
| Median year built1 | 1944 | 2% below |
Work and pay
Income per person is $78,966, 97% above the median place.
More on work and pay, against the typical place
All 10 work and pay measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| Median household income1 | $157,109 | 96% above | |
| Income per person1 | $78,966 | 97% above | |
| Unemployment1 | 2.6% | 48% below | |
| Average annual pay5County figure | $72,113 | 9% above | |
| Pay growth, 1 year5County figure | 4.3% | 16% above | |
| Jobs5County figure | 467,199 | 210% above | |
| Poverty rate1 | 3.7% | 66% below | |
| Mean commute1 | 21 min | 16% below | |
| Works from home1 | 26.7% | 114% above | |
| Commutes by transit1 | 1.1% | 34% above |
Who lives here
Bachelor's or higher is 81.8%, 155% above the median place.
More about who lives here, against the typical place
All 9 people measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| Population1 | 14,665 | 3040th largest | |
| Population change since 20206 | -3.1% | below (median 1.1%) | |
| Median age1 | 40.5 | 4% above | |
| Bachelor's or higher1 | 81.8% | 155% above | |
| High school or higher1 | 99.0% | 7% above | |
| Household size1 | 2.7 | 10% above | |
| Born abroad1 | 7.7% | 12% below | |
| No health insurance1 | 1.7% | 73% below | |
| Homes with broadband1 | 97.3% | 5% above |
Life in Whitefish Bay
The nearest National Park Service site is Ice Age Trail, about 94 miles away.
13 sites are on the National Register of Historic Places, 10 of them National Historic Landmarks. Its history on Wikipedia
- Uihlein, Herman, House listed 1983
- Arndt, Rufus, House listed 1985
- Barfield-Staples House listed 1985
- Gabel, George, House listed 1985
- Hardie, Harrison, House listed 1985
- Hatch, Horace W., House listed 1985
Out the door, against the typical place
Mapped by volunteers in OpenStreetMap inside the city limits (Census boundaries), so coverage is fuller in some places than others. Map data © OpenStreetMap contributors, ODbL.
National Park Service sites nearby
- Ice Age Trail 94 miles
- Pullman National Historical Park 99 miles
- Indiana Dunes National Park 109 miles
Businesses per 10,000 residents (county figures)
Counts businesses with paid staff, so small owner-run shops are not included.
All 18 schools and local life measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| Public schools13 | 4 | 56% below | |
| Public school students13 | 2,861 | 42% below | |
| Students per teacher13 | 16.2 | 5% above | |
| Restaurants and bars per 10k8County figure | 22.9 | 10% above | |
| Shops per 10k8County figure | 26.8 | 12% below | |
| Arts, recreation and fitness per 10k8County figure | 3.5 | 15% below | |
| Doctors' offices and clinics per 10k8County figure | 20.0 | 1% below | |
| Child care centers per 10k8County figure | 5.6 | 143% above | |
| Parks per 10k9 | 10.2 | 1% above | |
| Playgrounds per 10k9 | 30.0 | 219% above | |
| Grocery stores per 10k9 | 1.4 | 36% below | |
| Restaurants, cafes and bars per 10k9 | 2.7 | 76% below | |
| Libraries per 10k9 | 2.0 | 136% above | |
| Named paths and bike trails9 | 0.0 | below (median 2.0) | |
| Transit stops per sq mi9 | 18.0 | above (median 0.2) | |
| Nearest National Park Service site10 | 94.3 | 206% above | |
| National Park Service sites within 60 miles10 | 0 | below (median 2) | |
| National Register listings11 | 13 | 0% above |
Safety, weather and risk
The city police department reported 14 violent offenses per 100,000 residents, fewer than in 98% of the 1,457 places of 10,000 to 25,000 people we track.
Counts only offenses reported by the city police department. Sheriff, state and campus police are not included, and some departments do not report to the FBI at all, so compare with care.
All 11 weather and risk measures
| Measure | Whitefish Bay | Among 6,645 places | Vs median |
|---|---|---|---|
| July average high14County figure | 81°F | 6% below | |
| January average low14County figure | 15°F | 42% below | |
| Average temperature14County figure | 48°F | 13% below | |
| Annual precipitation14County figure | 34.5 in | 21% below | |
| Natural hazard risk15County figure | 98.4 | 6% above | |
| Hurricane risk15County figure | 18.8 | 73% below | |
| Tornado risk15County figure | 99.0 | 22% above | |
| Wildfire risk15County figure | 29.5 | 52% below | |
| Heat wave risk15County figure | 99.0 | 10% above | |
| Median air quality index16County figure | 43 | 0% above | |
| Good air days16County figure | 62.5% | 9% below |
How it is changing
Five-year survey estimates, one point per release. Between the 2019 and 2024 releases, which share no survey years, the median rent went from 12.0% to 10.2% of the median income.
Median gross rent
Median household income
Median home value
Population estimate
Citytistics measures
Measures only Citytistics publishes, built from the figures on this page. Scores of 100 beat every place we track. Formulas
Whitefish Bay in 2030: where the trends point
If recent trends hold, the median rent will take about 10% of the median income in 2030, about the same as 10% now.
Citytistics projections to 2030: each figure's own trend, blended with the typical trend across the places we rate, eased toward long-run US growth and carried forward from the latest release. The range is where 80% of places landed when we tested the same method on past releases. On projected 2030 affordability, Whitefish Bay does better than 81% of places. Its projected home value growth beats 28%.
| Measure | Latest | 2030 projection | Likely range | Avg. per year |
|---|---|---|---|---|
| Median rent | $1,335/mo (2024) | $1,680/mo | $1,380 to $2,050/mo | +3.9% |
| Median household income | $157,109 (2024) | $199,000 | $168,500 to $235,500 | +4.0% |
| Median home value | $533,800 (2024) | $754,000 | $548,000 to $1,039,000 | +5.9% |
| Population | 14,489 (2025) | 14,370 | 13,790 to 14,990 | −0.2% |
The median home would be worth 3.8 years of the median income in 2030, against 3.4 now.
A projection of recent trends, not a prediction of the economy or advice to buy or sell. How we project.
Places like Whitefish Bay
The closest matches on income, rent, home value, education and age, and the places nearby.
| Place | Rent | Income | |
|---|---|---|---|
| Upper Arlington, OH | $1,588 | $155,167 | Compare |
| Bexley, OH | $1,268 | $157,841 | Compare |
| White Rock, NM | $1,356 | $156,639 | Compare |
| Riverside, IL | $1,484 | $153,686 | Compare |
Nearby
- Glendale, WI2 mi
- Shorewood, WI2 mi
- Fox Point, WI3 mi
- Milwaukee, WI5 mi
- Brown Deer, WI6 mi
- Wauwatosa, WI8 mi
Compare Whitefish Bay with
Places built like Whitefish Bay
Its statistical peers: the closest matches on size, age, education, homeownership, household size, housing age, origin and remote work, in the same part of the country. Cost and outcomes are left out of the match, so the table shows how Whitefish Bay performs against places like it.
| Place | Rent to income | Income growth | Pop. change | |
|---|---|---|---|---|
| Whitefish Bay, WI | 10.2% | 4.8%/yr | -3.1% | |
| Bexley, OH | 9.6% | 7.7%/yr | -10.6% | Compare |
| Winnetka, IL | 8.8% | 0.0%/yr | -1.8% | Compare |
| Riverside, IL | 11.6% | 6.6%/yr | -3.9% | Compare |
| River Forest, IL | 12.7% | 2.5%/yr | -7.1% | Compare |
| La Grange, IL | 13.9% | 5.2%/yr | -2.5% | Compare |
| Grosse Pointe Park, MI | 13.3% | 1.5%/yr | -4.4% | Compare |
Common questions
Is Whitefish Bay a good place to live?
It depends on what you need, so here is what the numbers say. It ranks 45th of the 6,612 places we rate on the Citytistics Index, in the top 1%, and 4th of 158 in Wisconsin. Rent is light relative to pay, but the county has a FEMA natural hazard risk score of 98 out of 100. Budget for insurance before counting the savings. Half the homes were built before 1944, older housing than in 97% of the 2,300 places of 10,000 to 25,000 people we track. It is the 2nd-lowest of 158 Wisconsin places we track. On cost, space and class size it scores 93 out of 100 for families. See how it ranks with your own weights.
Is Whitefish Bay expensive to live in?
The median rent takes 10.2% of the median household income, against 20.4% in the typical place we track. Housing is a lighter load here than usual. The median home is valued at $533,800.
What salary do you need to live in Whitefish Bay?
To rent the median home without spending more than 30% of income on rent, a household needs about $53,400 a year. Work it out from your current city.
Is Whitefish Bay safe?
There were 14 reported violent crimes per 100,000 residents, against 192 in the typical place.
What places are similar to Whitefish Bay?
On income, rent, home value, education and age, the closest matches are Upper Arlington, OH, Bexley, OH, White Rock, NM and Riverside, IL.
Sources and methods
The small numbers beside each measure point here. Every dataset is public; links go to the publisher.
- American Community Survey 5-year estimates · US Census Bureau · 2020 to 2024 estimatesTables B01002, B01003, B05002, B07003, B08013, B08301, B15003, B17001, B19013, B19301, B23025, B25002, B25003, B25010, B25035, B25064, B25070, B25077, B25088, B25103, B28002, S2701
- Regional Price Parities · US Bureau of Economic Analysis · Latest release, retrieved 2026-11-14
- Fair Market Rents · US Department of Housing and Urban Development · Fiscal year 2027
- House Price Index · Federal Housing Finance Agency · Latest release, retrieved 2026-11-14
- Quarterly Census of Employment and Wages · US Bureau of Labor Statistics · 2025 annual averages
- Population Estimates · US Census Bureau · Vintage 2025
- SOI Tax Stats, county-to-county migration · Internal Revenue Service · Tax years 2022 to 2023Counts tax returns and the people on them; flows under 20 returns are suppressed.
- County Business Patterns · US Census Bureau · 2023 data
- OpenStreetMap · © OpenStreetMap contributors, available under the Open Database License (ODbL) · Map data as of 2026-11
- National Park Service sites · Wikidata (CC0), units operated by the National Park Service · Retrieved 2026-11
- National Register of Historic Places · National Park Service · Listings through 2026-05-22
- Crime Data Explorer · Federal Bureau of Investigation · 2025 data
- Common Core of Data · National Center for Education Statistics · 2024 release
- 1991-2020 climate normals · NOAA National Centers for Environmental Information · Series updated 2026-11-05Averages for 1991 to 2020 computed from NOAA's county climate series (nClimDiv).nClimDiv county series
- National Risk Index · Federal Emergency Management Agency · Latest release, retrieved 2026-11-14NRI data and maps
- Air Quality System, annual AQI by county · US Environmental Protection Agency · 2025 dataAirData download files
Derived by Citytistics from the tables above: rent to income (B25064, B19013); property tax rate (B25103, B25077); home price to income (B25077, B19013).
What stands out compares Whitefish Bay with places of a similar size, using only figures measured for Whitefish Bay itself; county and metro figures never count. Survey figures are estimates with margins of error. Formulas and definitions: methodology. API: /api/v1/places/whitefish-bay-wisconsin
Citytistics. “Whitefish Bay, Wisconsin.” Data as of 2026-11-14. https://www.citytistics.com/city/whitefish-bay-wisconsin/
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.